Ice Hockey World Championships in Denmark – new business opportunities

The Ice Hockey World Championships will be played on Danish ground in May 2018, and will be the biggest sports event ever to take place in Mid-Jutland.
02. januar 2017

Ice hockey is a world top 10 sport when it comes to the number of spectators, and the Ice Hockey World Championships will be one of the biggest sport events that has ever taken place on Danish ground. For the tournament there will be two venues; Royal Arena in the capital of Copenhagen, and Jyske Bank Boxen in Herning, which is situated in the Central Denmark Region.

Jyske Bank Boxen in Herning will be hosting a total of 30 matches throughout the tournament, and will be the home ground for the Danish National team in the preliminary round. 

Opportunities for local business partnerships?

Opportunities of such an event are great, not only for spectators to watch great sports experiences, but also for businesses to grow new relations and leverage on existing business partnerships. For example, if companies are planning on hosting meetings or sales events around the time of the tournament, they could be located in the area. It could then be possible to take guests to an Ice Hockey game - possibly with home countries of foreign guests playing, if you have visitors from great Ice Hockey nations like US, Canada and many eastern European countries.  The list of nations qualified for the tournament will be announced in May 2017.

For an overview of local meeting facilities, VisitHerning can assist.

The region of central Denmark and City of Herning are planning business promotion activities in connection with the tournament, with goal of bring businesses together across borders. Details will be announced later.

Enterprise Europe Network can assist businesses and institutions finding international partners - both with focus on project and technological co-operations and export partnerships.

As part of the Ministry of Foreign Affairs of Denmark, Invest in Denmark can assist foreign companies looking to set up a business in Denmark.


Merete Gammelmark
Tlf.: 96288505
Send e-mail til bekmg@herning.dk


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